THIS COURSE INCLUDES
EVERYTHING YOU NEED TO SUCCEED AS A CANINE PROFESSIONAL
INTRODUCING THE
ADVANCED canine
training & Behaviour
Course
For aspiring dog trainers, canine behaviourists, professional dog walkers, day care owners, or regular dog owners that are looking to level up their skills!
Introducing the most comprehensive canine course on the market. Designed to be taught over 6 months, you'll receive immediate lifetime access to everything and be able to learn at your own pace. This is everything you need to live your dream and become a canine professional...

Normally $5000+

TODAY ONLY:

One payment of

$1997

Or £1697 

OR

OR

Three monthly payments of

$797

Or £647 

Read This Before 
Going ANY Further
A Note From The Instructor
Will Atherton
Derbyshire, UK

There's no other way to say it, this course is the culmination of my life's work. All of the years I've spent helping dogs as a canine behaviourist, the lessons I've learnt through starting and growing my own business, and all of the knowledge and experience that I've gained along the way have been poured into this to make it genuinely the most comprehensive course out there.

I wanted to make this course because there are so many dogs out there that need help. There have never been more dogs being given up then there are right now. My mission is to keep dogs out of shelters and off the euthanasia table, and it's something I've worked hard at for many years now. But I'm only one man. I can only do so much by myself. And that's why we need more dog trainers, more behaviourists and just more educated owners with the knowledge and skills to help dogs and stop them from needing to be given up.

I felt this course was necessary because of the state the industry is in. So many people ask me how they can become dog trainers and I didn't have anywhere to point them. There's so much information out there that just isn't useful in the real world. Courses full of limited and useless information that won't help anyone. Qualifications that are just tick box exercises to get a meaningless piece of paper. Trainers that are hoarding their knowledge to themselves, not wanting to share their potential clientele. Something needed to change.

So that's what I've done with this course. I've packed it full of absolutely everything I think you need to know to succeed as a canine professional. All of the theoretical and practical knowledge to understand how dogs think and learn, and how to use that to teach something new or change existing behaviours. All the skills you need to pass on that information to the owners of those dogs so it actually gets used and applied every day. And all of the business secrets you need to actually make a living doing this so you can just focus on the dogs.

I've not held anything back. I've poured all of that and more into this course. You'll get to see hours of footage of me and other trainers actually working with clients as well, there's no secrets here. Helping people to enjoy their lives with their dogs is such a rewarding and fulfilling career and I want you to be able to experience it as well. With this course, you can. It really is everything you need to succeed.

So, no excuses, get started today and I'll see you on the other side!

Let's Take A Look At What's Inside...
The ADVANCED CANINE TRAINING & BEHAVIOUR COURSE
This course is designed to teach you everything that you need to know to work with dogs professionally. The information that's actually going to help you in the real world, with real clients and with real dogs. To start with, you need to understand dogs - how they think, learn and communicate. This is the key to effective training, whether it's teaching new things or changing existing behaviours. 

You also need to understand not just what to do, but why we do it. That's the secret that will allow you to train the dog in front of you, no matter the problem, and then be able to pass that knowledge on to your clients. Otherwise, what's the point?

This course is designed to be taught over 6 months but you'll be able to work through at your own pace.

Here's what's inside:
  • Trainer VS Behaviourist: Discover your path with this breakdown of each profession
  • ​Training Methodologies: Learn about different methodologies and which is right for you
  • The Canine World: A fascinating look at the evolution and development of canines from wolves into the domesticated dogs we know today
  • Different Dog Breeds: Deep dive into the 7 recognised breed groups, their history and characteristics, and learn how that impacts their training
  • The Canine Mind: Learn everything about how dogs think and operate including anthropomorphisation, cognition, temperament, emotions, canine-human relationships and testing for all the above.
  • Canine Communication: Speak dog by learning how to recognise and understand auditory and non-auditory communication signals from tails and eyes to barking, growling and crying.
  • Nutrition, Exercise & Mental Stimulation: Discover the impact of stimulation and diet on behaviour as well as best practices to pass on to your clients.
  • Canine Learning Theory: A deep dive into how dogs learn including classical and operant conditioning, looking at each quadrant and how we can utilise them in our training.
  • Canine Training: Master various training techniques including capturing, luring, marking, shaping and reinforcement.
  • How To Train XYZ: Theoretical explanations and practical demonstrations of how to train all of the most important obedience skills that clients desire for their dogs.
  • Root Causes: Look at the most common causes for problem behaviours, how to recognise them and fix the source of the issue rather than just the behaviour.
  • Tools Of The Trade: An overview of the various tools of the trade and when they should be used.
  • Modification Schedules: How and when to apply different behaviour modification programmes.
  • ​Basic Behaviour Modification: Stop behaviours like pulling, jumping up, barking, chewing and more.
  • ​Advanced Behaviour Modification: How to deal with higher level problems like reactivity, separation anxiety and dog-dog or dog-human aggression.
  • Training Humans: Possibly the most important section, learn how to pass your knowledge on to your clients with concepts like empowering vs blaming, building trust and motivating change.
  • Group Sessions: Learn how to plan and operate group sessions including what to teach and when.
  • 1-1 Sessions: Insight into how to run your 1-1 consultations, what to include and how to review your sessions.
  • Branding: How to define your brand and what problem you are going to solve, plus why it's important
  • ​Advertising: Discover the secrets and importance of traditional and online advertising through social media, print and more.
  • ​Content Marketing: Learn how to generate traffic for free and turn that audience into paying customers through organic social media such as Facebook, Instagram, TikTok and YouTube.
  • ​Business Management: How to start, run and grow your very own business, what to charge and how you can scale up to a six figure income.
not only that, you also get the practical experience you need to succeed as a professional
With the
Virtual Shadowing Programme
  • Hours of unedited training footage alongside each month's lessons
  • Real consultations with real clients and real dogs
  • Gain practical experience by watching how established professionals teach their clients
  • Sessions from Will Atherton, Lane from KalasK9s, Ben from Balanced Dog UK and more
  • A wide variety of dogs, behaviours and problems
We want as many people as possible to have access to this course and get the opportunity to live out their dream and become canine professionals. It's so packed full of theoretical information, practical demonstrations and real training footage that this course normally costs $3000. 

For today you can get an exclusive discount if you get it right now:

Normally $5000+

TODAY ONLY:

One payment of

$1997

Or £1697 

OR

Three monthly payments of

$797

Or £647 

THIS COURSE IS THE ONLY WAY TO BECOME A:

A word from Will:

My exclusive accreditation scheme is only available to those who successfully complete this course, gaining a passing grade in the final exam. Why is this qualification different? 

Because it means something.

Today's clients are not interested in meaningless pieces of paper and acronyms that they don't understand. Especially knowing that so many of these courses and qualifications are so easy to obtain. You can skip through entire lessons and still receive a certificate at the end. Instead, the first thing a client will do is visit your social media. They want to see real life results, with real opinions from real people just like them.

In other words, they want social proof. And that's what you get with the WA Accredited Trainer scheme. I've spent years building up trust with my audience, practicing what I preach and demonstrating real results with real dogs. They know that I wouldn't give my name to just anyone, and this accreditation has to be earned. 

With it you get access to my social proof demonstrated by my audiences across YouTube, Instagram and TikTok. You'll also be featured exclusively on my Sanctuary site where I direct the thousands of requests for help that I receive and just can't complete myself. That's thousands of potential clients that will see you and know that I've recommended you, because I know that if you've completed this course, you have the knowledge and skills required to be a trainer that I trust.

Plus, get access to the most supportive and helpful community in the industry with the

PRIVATE FACEBOOK GROUP

Exclusively for those taking the Advanced Canine Training & Behaviour Course.
Don't Just Take Our Word For It...
Hear What Other Professionals Have To Say...
"Trying to find the words to convey all that Will has helped with in my business journey is nearly impossible. Will has personally been an incredible guide, mentor and friend. If there was ever a dog I had been struggling with, growing on a social platform, or just someone to talk to about the industry, Will has been the guy I would go to.

Growing his business from the ground up from e-commerce to training he is a valuable asset to have on your side. If you need someone to believe in you and show you kindness with a bit of tough love, Will is your guy.
If you're questioning signing up, stop and just go for it!" 
PROFESSIONAL DOG TRAINER
LANE, KALAS K9S
"The experience of working with Will is one that will be unforgettable for me. I was at a real crossroads with where to go with my business and wanted to progress to the next level but was unsure how, or which was the best way.

Not only did I receive invaluable advice from a business perspective, but the increase in confidence for me personally has been thing biggest thing I have taken away from my time with Will.

Learning new skills is fantastic, but having a belief in yourself and what you are capable of achieving is the biggest gamer changer of all. That confidence has transferred directly over to my ability to execute valuable training with my clients. If you have the opportunity to join the Academy, absolutely take it! I am feeling more motivated and positive than I have in a long time.

Thank you Will."
PROFESSIONAL DOG TRAINER & WALKER
LAUREN, DOG MINDED TORBAY
"I was struggling with how to move my business forward, and at a loss as to why I was not getting work from the social media and needed some guidance with my training and direction.

Then I met Will... from the minute I sat down and started to talk about where I was in my behaviourist journey Will listened and then gave me some fantastic pointers to increase my clients and how to capture the right type of people to my business.

With my teachings from Will, it has without question increased my confidence as a behaviour professional, and given me amazing knowledge in all aspects of my business and also taught me the importance in social media content, the importance of being transparent, so that I continue to help those that need it the most. My clients have now increased by over 50% within the past 6 months.

I can’t thank Will enough for his wisdom, patience and guidance and now friendship, he is an amazing listener and communicator."
PROFESSIONAL CANINE BEHAVIOURIST
PAUL, MINDFUL DOG UK
PLUS A WORD FROM OUR STUDENTS:
1000+ Students Helped So Far, And You Can Be Next!
But That's Not All...
You ALSO GET ACCESS TO ALL THESE EXCLUSIVE BONUSES
Your learning is never finished and I wanted this course to reflect that. That's why you also get exclusive access to a wealth of additional information to keep you developing even when you've finished your final exam:
  • Continue Your Learning: As a canine professional you can never know everything, and keeping up with the latest training knowledge and industry developments is imperative to long-term success. 
  • In-Depth Lectures: Expand on previous topics and take your knowledge to the next level with a series of lectures covering training, behaviour modification and more.
  • Interviews & Seminars: Learn directly from experienced professionals through fascinating interviews and seminar talks.

Normally $1995

INCLUDED WITH YOUR COURSE!

  • Grow Your Business: Improve your business knowledge to ensure you can secure and grow your new career into a successful six figure income and beyond. 
  • Insightful Lectures From Experts: Deep dive into all areas of running a successful canine business.
  • Hear From Other Professionals: Hear first-hand from other professionals who have been there and done that with exclusive interviews revealing secrets of how they started, grew and scaled their business.

Normally $1995

INCLUDED WITH YOUR COURSE!

  • Advanced Knowledge: Designed to be taught alongside the Advanced Canine Training & Behaviour Course, gain the rare knowledge to utilise advanced training tools the right way.
  • In-Depth Tutorials: Learn to use high-level tools correctly and safely to teach new things or modify existing behaviours.
  • Unlock New Services: Expand the potential for your business by increasing your repertoire of services you can offer clients.

Normally $3990

INCLUDED WITH YOUR COURSE!

  • Your Guide To Getting Started: Simplify the process of starting a new dog training business by following the blueprint!
  • Professional Insights: Presented by professional dog trainer, Lane Hollingworth, this course is filled with her tips and tricks to avoid making mistakes and wasting time.
  • 12 Month Blueprint To Success: Follow the steps within to successfully start your very own business in just 12 months.

Normally $99

INCLUDED WITH YOUR COURSE!

Usually these incredible resources would cost over $8000 alone!
but you get them included free in your
advanced canine training and behaviour course
But That's Not All...
You ALSO GET ACCESS TO ALL THESE EXCLUSIVE BONUSES
Your learning is never finished and I wanted this course to reflect that. That's why you also get exclusive access to a wealth of additional information to keep you developing even when you've finished your final exam:
  • Continue Your Learning: As a canine professional you can never know everything, and keeping up with the latest training knowledge and industry developments is imperative to long-term success. 
  • In-Depth Lectures: Expand on previous topics and take your knowledge to the next level with a series of lectures covering training, behaviour modification and more.
  • Interviews & Seminars: Learn directly from experienced professionals through fascinating interviews and seminar talks.

Normally $1995

INCLUDED WITH YOUR COURSE!

  • Grow Your Business: Improve your business knowledge to ensure you can secure and grow your new career into a successful six figure income and beyond. 
  • Insightful Lectures From Experts: Deep dive into all areas of running a successful canine business.
  • Hear From Other Professionals: Hear first-hand from other professionals who have been there and done that with exclusive interviews revealing secrets of how they started, grew and scaled their business.

Normally $1995

INCLUDED WITH YOUR COURSE!

  • Advanced Knowledge: Designed to be taught alongside the Advanced Canine Training & Behaviour Course, gain the rare knowledge to utilise advanced training tools the right way.
  • In-Depth Tutorials: Learn to use high-level tools correctly and safely to teach new things or modify existing behaviours.
  • Unlock New Services: Expand the potential for your business by increasing your repertoire of services you can offer clients.

Normally $3990

INCLUDED WITH YOUR COURSE!

  • Your Guide To Getting Started: Simplify the process of starting a new dog training business by following the blueprint!
  • Professional Insights: Presented by professional dog trainer, Lane Hollingworth, this course is filled with her tips and tricks to avoid making mistakes and wasting time.
  • 12 Month Blueprint To Success: Follow the steps within to successfully start your very own business in just 12 months.

Normally $99

INCLUDED WITH YOUR COURSE!

Usually these incredible resources would cost over $8000 alone!
but you get them included free in your
advanced canine training and behaviour course
Or level up your learning and your business
With the
ULTIMATE
CANINE PROFESSIONAL
Bundle
Where not only do you get everything from the Advanced Canine Training & Behaviour Course, including:
  •  All the theoretical knowledge you need to know
  • Practical demonstrations of all the skills you need
  • Learn first hand watching real training sessions with leading professionals
  • Incredible bonus content like the Continuous Professional Development Programme, Business Mastermind Programme, Advanced Training Programmes & the Dog Trainer Blueprint
But you also get exclusive access to these incredible extras that will level up your knowledge and skills and allow you to take your business to unimaginable levels!
  • Get The Deep Dive: A unique look into the history of recognised dog breeds, their original purpose and why they were bred.
  • Level Up Your Training: Learn each breed's characterstics and how it impacts their training so you can study up ahead of training sessions!
  • Every Recognised Breed: The Encyclopedia is being updated weekly until it includes every single recognised breed, so you know you're covered.

Usually $1995

INCLUDED IN THE ULTIMATE CANINE PROFESSIONAL BUNDLE

  • Master YouTube: Learn how to create a value-led YouTube channel for your business, including creating and editing videos, thumbnails, titles and more.
  • Create Clients For Your Business: Drive traffic to your business and turn your audience into potential clients.
  • Learn How To Succeed: Discover the secrets to success that have allowed Will to reach millions of potential clients, help countless dogs and amass over half a million subscribers across his various YouTube channels.

Usually $1995

INCLUDED IN THE ULTIMATE CANINE PROFESSIONAL BUNDLE

  • Learn From The Best: Your exclusive opportunity to learn first-hand from one of the UK's top dog trainers.
  • Deep-Dive Into Obedience Training: Liam talks at length on the full spectrum of obedience training from basic concepts and methodologies right through to advanced obedience and protection work.
  • Presented Over 2 Days: Over 8 hours of fascinating lectures, Q&As and demonstrations, including a full day of advanced topics originally presented exclusively to Accredited Trainers.

Usually $1495

INCLUDED IN THE ULTIMATE CANINE PROFESSIONAL BUNDLE

Alone these 3 courses are so valuable they would cost over $5000!

You can get everything in the Advanced Canine Training & Behaviour Course 
PLUS these exclusive extras for just:

OR

Three monthly payments of

$1197

Or £987 

OUR 14 DAY SATISFACTION GUARANTEE

100% Money Back Guarantee If You Disagree!

We are 100% confident that you will love this course and find that it is truly packed full of value, containing absolutely everything that you need to succeed as a canine professional.

If you disagree all you have to do is let us know via email within 14 days of purchase and we will refund the full amount, no questions asked!

THIS REALLY IS EVERYTHING YOU NEED TO SUCCEED AS A CANINE PROFESSIONAL! WITH THIS COURSE YOU WILL RECEIVE:

Advanced Canine Training & Behaviour Course: 
All the theoretical knowledge and practical demonstrations you need to practice as a professional, plus how to teach your clients and how to start, run and grow your business.
Virtual Shadowing 
Programme: 
Get the experience you need to succeed by observing real professionals at work. Watch how they train dogs and pass their knowledge on to their clients so you can do the same.
Will Atherton 
Accredited Trainer Status: 
The only way to become a WA Accredited Trainer is by successfully completing this course! Unlock endless social proof and demonstrate your expertise to your clients.
Private 
Facebook Group:
Exclusive access to the most supportive and helpful community in the canine industry. Get questions answered, general advice or just share your stories with others in your position.
Continuous Professional Development Programme:
Continue your learning beyond the final exam with a series of in-depth lectures, interviews and seminars talks, expanding on a wide variety of topics relating to training and behaviour mod.
Business Mastermind Programme:
Learn how to successfuly grow and scale your new business by getting insights from actual professionals on how they got started and what they have done to scale.
Advanced Training 
Programmes:
Level up your skills to elite levels by learning how to safely and correctly utilise advanced training tools and techniques. Offer more services to your clients and increase your potential.
The Dog Trainer 
Blueprint:
Your fast-track guide to getting started as a dog trainer! Get the 12 month blueprint to starting your very own dog training business whilst avoiding costly mistakes and delays.
This is truly everything you need to get started and make the leap to becoming a canine professional. If you want to be a dog trainer, canine behaviourist, walker, daycare owner or anything else you can think of then don't wait, invest in yourself and live your dream - work with dogs everyday and become a canine professional. You'll have lifetime access to everything you need for just:

One payment of

$1997

Or £1697 

OR

Three monthly payments of

$797

Or £647 

OR LEVEL UP TO THE 

ULTIMATE CANINE PROFESSIONAL BUNDLE

AND ALSO RECEIVE:

The Canine Breed Encyclopedia:
The ultimate deep dive into all recognised dog breeds to give you a complete understanding of their background and characteristics, and how to train each specific breed.
YouTube For Business Mastery:
Learn the secrets to creating and running a successful YouTube channel for your business, and then how to turn your new audience into paying customers for your business.
Seminar Replay With Liam McArthur:
An exclusive opportunity to learn from one of the UK's top dog trainers, covering obedience training at all levels from the very basics up to protection and bite work.
This is the ULTIMATE package to ensure success as a canine professional. With this bundle you'll be a step above the rest and you'll be able to charge the premium rates that a professional of your standard deserves. You'll have lifetime access to everything for just:

OR

Three monthly payments of

$1197

Or £987 

Frequently Asked Questions

How is the course structured?
The course is designed to be taught over a six month period, and you'll need to work through the modules in order but you will be able to go at your own pace. This is to ensure that you have enough time to digest all of the information included. There are quizzes on the most essential modules, and each month will culminate with an exam that is required to continue.
Is the course accredited?
To be frank, accreditation is a mess in the canine industry at present. That's why we provide our own accreditation system for those who successfully complete this course: Will Atherton Accredited Trainer status. You'll receive a badge to display on your website and social media that will demonstrate your expertise to clients and allow you to leverage Will's social proof that he has built up with his audience over many years.
What format is the course in?
The course is taught through a series of online video lectures and practical demonstrations, as well as full length, unedited videos of training sessions with real professionals. There are additional reading lists and some downloadable materials to supplement your learning.
Does the course include practical examples?
Yes, later months include practical demonstrations of many obedience drills, behaviour modification exercises and much more, as well as the practical experience you'll gain through observing real training sessions.
What if I decide it's not for me?
We are confident that you will have everything you need to succeed as a canine professional with this course. If, however, you decide that the format is not for you or you change your mind we offer a 14 day no questions asked refund policy where you will receive 100% of your money back.
Is this suitable if I am just starting out?
Absolutely! This course is designed to contain everything that you need to know to become a successful canine professional. It is packed full of value for both complete beginners and even existing professionals.
Will I have to take a test?
Yes, there is a short exam at the end of each month to ensure that you have fully understood the material before continuing as well as a large final exam to ensure that you are at the level required for Accredited Trainer status. You'll be able to retake the exams as much as you need to pass.
How long will I have access to the course material?
How about forever? You'll have lifetime access to all of the course material after purchasing so you can work entirely at your own pace and check back in years down the line to touch up your learning.
Do I need a lot of investment to get started?
Not at all, just belief in yourself and drive to work. We want to help as many people as possible to become canine professionals so we can help as many dogs as possible. We keep our prices as low as we can to facilitate this and the initial investment will be easily recouperated when you begin practicing as a canine professional.
Is it applicable everywhere in the world?
Yes, although Will is based in the UK the curriculum is applicable worldwide.
How much is the course in £ / € / AUD etc?
We are currently only able to provide payment options in USD, however you can easily find how much the course will be in your local currency using an online converter or by contacting your bank.

If you have any other questions about the Advanced Canine Training & Behaviour Course or the Ultimate Canine Professional Bundle then please don't hesitate to send us an email using the button below:

So, don't hesitate - invest in yourself and live your dream. Take the first step to becoming a canine professional today with

The Advanced Canine Training & Behaviour Course

One payment of

$1997

Or £1697 

OR

Three monthly payments of

$797

Or £647 

Or level up your learning even further and kickstart your career with

The Ultimate Canine Professional Bundle

OR

Three monthly payments of

$1197

Or £987 

© Copyright 2022 - All Rights Reserved, Will Atherton Academy